"[...] I would have liked the entire meeting to have been given over to the subject since it is so central to all of our businesses." 

-October 2010 survey response

"28 Days and Ways to More Consistent  Revenue-

The New ABC's of Selling in the 21st Century." 

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"The point of view in the material that was introduced was thought provoking, causing me to view my business approach with a broader perspective." 

"[...] I felt that it was a very comprehensive, quick overview of marketing strategies."

The presentation material, and much more, is packed into this report covering many of the questions that could not be addressed in the time allowed.  Download the report now and read it on your computer or print it out and take notes at your leisure, when you have time to think about how you can use the information.

Dear Sales and Marketing Business Colleagues,

It's good to see you found your way to this webpage to download your copy of:

The new ABC's of selling in the 21st century."  

You can jump right back to the top and start reading or take a quick look below at what we learned at the presentation and what you'll find inside.

At the presentation we saw that:

1.  "Buyers buy when they're ready to buy." 

2.  The three key barriers to buying,

3.  A buyer's buying patterns and behavior,

4.  Ways to overcome a buyer's concern,

5.  Who you're really talking to and how to structure your message for each stage of the buying cycle,

6.  How to shorten any sales cycle,

Whether you are self-employed, run a business with five, ten, fifteen employees or more, or work for a Fortune 500 company, these techniques can work for you...

The secret is to implement them in the framework of a well-thought out strategy.  Sales and marketing is not just a numbers game of getting a name, asking for a meeting and moving on.  There's more to it.

In this report you will learn:

• The challenges a business faces today...  (page 5)

• The truth about why and how buyers buy...  (page 5)

• The new, 21st century ABC's of selling...  (page 6)

• What a more productive sales funnel looks like...  (page 7)

• Tips to get past the gatekeeper and have the target decision maker take your call... (page 7)

• The difference between selling what a buyer wants and what a buyer needs...  (page 8)

• A trick professional marketers use to establish trust and credibility and quickly...  (page 9)

• How to create a compelling value to price relationship...  (page 12)

• How to create legitimate scarcity to accelerate sales...  (page 13)

• What makes most sales people just "average"...  (page 15)

• Twenty-eight categories of low and no-cost tools to engage your customer and accelerate revenue growth without taking a significant level of additional time on your part...  (pages 18 - 28)

• How your customers can help you better understand how to sell to your buyer...  (page 31)

• The eight decisions every business person needs to make to succeed...  (page 34)

What businesses shifting sales and marketing budgets know... 

People learn things in different ways.  Using a combination of methods is most effective. Particularly when you understand how your target audience likes to receive your message and you target that message and method to that audience. 

It's no secret, really.  It is a skill. 

A skill that applies the strategies and techniques the top sales people and successful marketers have used forever. 

However, it takes understanding, takes time, resources and effort most business people don't have available due to the demands of running a business to meet quota, or a payroll. 

Close the gap and make it easier to reach your sales revenue goal... 

By correctly structuring marketing and selling efforts, a business significantly increases the buyer's desire to do business.  By consistently staying in front of the buyer with valuable information, a business is there, top of mind, when the buyer is ready to buy.  And that is critical.

This report gives you 28 low cost and no cost electronic ways to stay in front of your customers, within the framework of a sales and marketing strategy and tactic training session.  When you are through reading, you should have a leg up on turning a prospect into a buyer and helping a buyer to make a decision to do business with you easier when they are ready to make a decision.

Here's a look at the table of contents:

• Overcoming today’s challenges ...5

• The truth about why and when buyers buy ...5

• Get over yourself, it’s about what your buyer wants ...8

• It’s not who you know, it’s who knows you ...9

• Why you can’t beat a great story, a strong message and timely content ...10

• Defining and building value, and the irresistible offer ...11

• Isn’t this the marketing department’s job? ...15

• I get it.  I do it all anyway.  So what’s the big deal? ...16

• 21st century ABC tools everyone should know about ...17

• The Big Idea ...18

• Content Really is King- even if it isn’t yours ...19

• You have something important to say.  Wait your turn and say it! ...20

• You’re a good looking guy (or girl)!  Let your buyer see you. ...21

• You’re not one to complain about traffic, right? ...22

• Tools of the Trade ...23

• Extending your reach.  Is the new local really global? ...24

• Starting the conversation and getting your buyer to talk back ...26

• Get the message out while you are busy doing something else important. ...27

• Friends tell friends all sorts of things.  Make it easy for them. ...28

• What’s your sales strategy? ...29

• Why collecting data for analysis is important (and your best source) ...31

• What that analysis tells you ...32

• The figure-8 conclusion ...34

This report doesn't cost a thing, today.